Glossary

Definitions for the abbreviations and terms used across the marketplace.

Accessibility

AAAStands for: Web Content Accessibility Guidelines Level AAA
The highest WCAG conformance level. Targets users with the widest range of disabilities. Most sites cannot meet every AAA criterion across all content; the marketplace targets AAA where applicable.
ARIA(AR-ee-ah)Stands for: Accessible Rich Internet Applications
A W3C specification of attributes that authors can add to HTML so assistive technology can understand custom widgets like menus, dialogs, and tabs.
ATStands for: Assistive Technology
A device, software, or service that helps a person with a disability perform tasks they would otherwise find difficult — for example, screen readers, braille displays, head pointers, or eye-tracking systems.
RNIB(AR-en-eye-bee)Stands for: Royal National Institute of Blind People
A UK charity supporting people with sight loss. RNIB partners with the marketplace on accessibility reviews and certified-vendor programmes.
SRStands for: Screen Reader
Software that converts on-screen content into synthesised speech or braille output. Common screen readers include NVDA, JAWS, VoiceOver, and TalkBack.
WCAG(WIK-ag)Stands for: Web Content Accessibility Guidelines
The W3C standard for making web content accessible. Version 2.2 is the current target for this marketplace.

Authentication & security

MFAStands for: Multi-Factor Authentication
A login method that requires more than one factor — typically a password plus a one-time code from an authenticator app or email — to reduce account-takeover risk.
OTPStands for: One-Time Password
A code that can be used only once, typically valid for a few minutes, to verify identity for a specific action.
TOTPStands for: Time-based One-Time Password
A short numeric code that an authenticator app generates and rotates every 30 seconds. Used as the second factor in MFA.

Shipping & couriers

Aramex(AH-ra-mex)Stands for: Aramex (Middle East courier)
A Middle East courier used for shipping within the GCC and Levant. Provides cash-on-delivery and proof-of-delivery options.
DHLStands for: DHL (Deutsche Post DHL Group, courier)
An international courier used for tracked shipping outside the Middle East. Delivery-time and tracking guarantees are part of the courier's API.

Compliance & regulation

EAAStands for: European Accessibility Act
EU Directive 2019/882, mandatory from 28 June 2025, requiring digital products and services sold in the EU to meet accessibility requirements.
GDPRStands for: General Data Protection Regulation
EU Regulation 2016/679 governing personal-data handling. Applies to anyone processing the data of EU residents, regardless of where the company is based.
KYCStands for: Know Your Customer
Verification of a customer's identity, used here for vendor onboarding to prevent fraud and money laundering.
VPATStands for: Voluntary Product Accessibility Template
An ITI-published reporting template vendors use to document a product's accessibility against the WCAG, Section 508, and EN 301 549 standards.

Technology

FAQStands for: Frequently Asked Questions
A list of common questions and their answers, kept on a help page so customers can resolve simple queries without contacting support.
OSStands for: Operating System
The software that manages a computer or mobile device's hardware and provides services to applications — for example, Windows, macOS, iOS, Android.
URLStands for: Uniform Resource Locator
The web address of a page or resource.